![]() With video, all those key elements of avid communication are there so they can grasp and understand the full scope of what you are trying to say. It improves the quality of your communication – While text can get the general message across to email recipients, all the important nonverbal cues-eye contact, body language, tonality and facial expressions-give added context to what you really mean are missing.That’s something that plain text just can’t replicate. It closes the distance – Sending a video email gives your recipient the feeling that you are physically present, even if there is distance between you-no matter how near or far that may be.Ī simple video in their inbox puts you right there in front of them.Sending a video email instead of the traditional plain text email is faster because all you have to do is click record and say what you need to say. talks at a rate of around 150 words per minute. It saves you time – Ratatype reports that the average computer typist types 41 words per minute, while the National Center for Voice and Speech indicates that the average English speaker in the U.S.There are several reasons why video is better than text, but how is it more effective in email? Alicia details the following reasons at the 6:10 mark: “We know the reason why video is so effective is because it helps people build that know, like and trust faster.” “Text communication leaves a lot to be desired,” Alicia explains. Viewers retain 95% of a message when watched via video, and only 10% when reading it in text.Marketers using video see revenue growth 49% quicker than non-video users.After watching branded social videos, 64% of consumers make a purchase.The answer to this question can be summed up in a few of the following stats compiled by WordStream: Watch it below, or keep reading for a recap with key highlights: We detail the benefits of video over text in five situations in our “ 5 Times Video Beats Text” webinar, taught by BombBomb National Speaker Alicia Berruti. And when your business is on the line, you definitely don’t want this to be the case. ![]() That’s a lot of hours of your life being spent on sending plain text emails that can easily be misinterpreted. The Washington Post estimates that if you were to start working at age 21, retire at age 67 and check your work inbox twice daily, you’d spend 47,150 hours of your life writing and reading work emails. Yet, it is plain, typed-out text the make up the bulk of our daily communications with others - especially in business settings. And this is exactly why video is better than text. It’s the way the actual message we are trying to convey comes across as we intend, and doesn’t get lost in translation. This is the way we, as humans, communicated and interacted with one another before the age of email and texting. The most effective communication comes from face-to-face interactions.
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